— Maximilian D. Lucena, Veteran Entrepreneur & Growth AdvisorBrand isn’t a logo—it’s a system for earning trust and market share. This guide shows how to build a measurable brand engine: strategy, positioning, identity, web/CRM, content, and measurement.
Maximilian D. Lucena is a serial entrepreneur, business and technology consultant, real estate investor, venture capitalist, mentor, and writer with 40+ years building and scaling companies. A self-described “forever student,” he blends boardroom pragmatism with curiosity—advising founders, sharpening go-to-market strategies, and funding high-potential ventures. Outside work, Maximilian explores new cultures through travel and fine dining, and is an avid patron of museums and galleries. He’s also a coffee, tea, wine, and cigar enthusiast who values good conversations as much as good craftsmanship.
Maximilian D. Lucena is a serial entrepreneur, business and technology consultant, real estate investor, venture capitalist, mentor, and writer with 40+ years building and scaling companies.
A self-described “forever student of life,” he blends boardroom pragmatism with curiosity—advising founders, sharpening go-to-market strategies, and funding high-potential ventures.
Outside work, Maximilian explores new cultures through travel and fine dining, and is an avid patron of museums and galleries. He’s also a coffee, tea, wine, and cigar enthusiast who values good conversations as much as good craftsmanship.
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